Personal branding is increasingly important, particularly in a business culture that is saturated with competition. In this article based on his book, Brand You,  executive coach and career transition specialist, David Royston-Lee of Penna explains how to boost your brand, offering some useful exercises to identify those hidden talents that will make you stand out in the crowd.

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Community articles are produced directly by and for the Criticaleye Community. Many, though not all of the articles you find here appear in our bi-annual printed publication, the Review.

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